What is Digital Marketing? Types, Examples, and Benefits
In today's digital-first world, businesses of all sizes are increasingly turning to digital marketing strategies to grow their reach, engage their audiences, and improve their bottom line. Digital marketing encompasses a variety of tactics and channels that leverage the internet and digital platforms to promote products and services. If you're wondering what digital marketing is, how it works, and how it can benefit your business, this blog is for you. What is Digital Marketing? At its core, digital marketing refers to any marketing activity that utilizes digital technologies or online platforms to promote a product or service. Unlike traditional marketing, which relies on methods like print ads, television commercials, or direct mail, digital marketing is largely internet-based, and it includes everything from social media to search engines, email marketing, and more. In simple terms, digital marketing is the use of online platforms, social media, websites, mobile apps, and ot...